DIRK
HANEKOM
Dirk Hanekom was born and raised in Bloemfontein. After a few years in the retail and publishing industry as well as a short stint in musical theater, he embarked on a career in creative production and hasn't looked back since.
He started as a videographer and editor for Watkykjy.co.za, the biggest Afrikaans blog in South Africa, where he received two Loeries and a Pendoring award for his work on the "Wie's Bang" campaign with Van Coke Kartel.
Since then he has done a large amount of freelance work specializing in direction, production, cinematography, off- and online editing, sound design and writing. He also has experience in a variety of AV industries, ranging from television to online content, film, music videos and TV commercials.
Previous and current clients include Adidas, Bacardi, First National Bank, Hilltop Live, Bridgestone, KykNet, The Telesure Group, The Foschini Group, Hyatt Hotels and The Rezidor Group among others.
Dirk currently works for Skript.tv, a Stellenbosch based production company. He has a passion for visual and narrative creation and currently embraces a cosmopolitan life in Cape Town, where he has a beautiful view of the city and an even more beautiful wife.
ABOUT
2020
A showreel comprising video content and Television Commercials that I directed, conceptualised, scripted, and/or produced.
SHOWREEL
FEATURED WORK
SAFRICAN
LIFE THE LEGACY - TV COMMERCIAL - 2021
What we do today enables tomorrow. By continually investing, we can protect the ones we love financially and take care of them long after we’re gone. Safrican offers an affordable range of Life, Funeral and Savings products that have been designed to help you live your legacy. #LiveTheLegacy
Watch this space for the second TVC in this series, launching soon.
CREDIT: Director / Lead Producer
MINI x TREVOR STUURMAN
LAUNCHED BY CAMPAIGN - 2021
For those who need the headroom to dream a little bigger, 💭 here’s the #MINIConvertible, as Launched By Trevor Stuurman.
CREDIT: Director / Lead Producer
MINI x JEREMY LOOPS
LAUNCHED BY CAMPAIGN - 2021
The transition to an all-electric lifestyle never sounded so good! 😎 Here’s how Jeremy Loops would launch the #MINIElectric.
CREDIT: Director / Lead Producer
VIRSEKER
TV COMMERCIAL - 2018
Virseker needed to re-approach their corporate identity, transitioning away from a humour based approach, and focusing on emotion and a direct connection with its audience. Produced over a period of two months, the resulting campaign featured real Afrikaans speakers in their every day lives, showcasing the diversity of the language and its speakers.
CREDIT: Concept and Creative Direction / Scriptwriter / Producer / Co-Director
DAIL DIRECT
TV COMMERCIAL - 2017
As part of it's Drive Right Holiday campaign, this commercial was produced for Dial Direct Insurance and filmed in Johannesburg in late 2017.
CREDIT: Director / Producer
DIE HEUWELS FANTASTIES ft. JR
MUSIC VIDEO - KOËLBAAI - 2017
Making a music video is always a fun project. Making a music video for the biggest Afrikaans band in South Africa goes beyond fun and becomes a privilege.
CREDIT: Cinematographer / Editor
AUTO & GENERAL INSURANCE
TV COMMERCIAL - 2017
As part of their #WhatExperienceLooksLike campaign, this ad was produced for Auto & General insurance, and features boxing legend Commando Kalekuzi in his Cape Town gym.
CREDIT: Director / Producer
CBC (CAPE BREWING CO) #BEINDEPENDENT CAMPAIGN ft. Dhiantha Achary - 2017
CBC featured a wide range of independent crafters as part of their #BeIndependent campaign. This campaign video profiles a day in the life of designer Dhiantha Achary.
CREDIT: Director / Producer / Cinematographer / Editor
CBC (CAPE BREWING CO)
#BEINDEPENDENT CAMPAIGN ft. Spoek Mhatambo - 2017
The most exciting aspect of this ad produced for CBC as part of its #BeIndependent campaign was working with legendary producer and musician Spoek Mathambo. In studio, and on location, the CBC campaign explored the meaning of what it means to be really independent.
CREDIT: Director / Cinematographer
HYATT REGENCY
TASHKENT CAMPAIGN - 2017
Working in film production sometimes takes you to interesting places. Sometimes you even go as far as Uzbekistan. This campaign was filmed in Tashkent, as part of a brand awareness campaign for this Hyatt Regency Hotel.
CREDIT: Director / Producer / Concept / Scriptwriter / Cinematographer / Editor
ADIDAS ORIGINALS
ZX FLUX LAUNCH - 2014
In 2014, adidas Originals officially launched its latest offering of high-end sneakers: ZX Flux. The global launch was celebrated locally at a bespoke event at AREA3 in Johannesburg where select media, key influencers as well as die-hard sneaker heads alike were invited to be a part of the greatly-anticipated release.
CREDIT: Cinematographer / Editor
THE BAKERY IDEAS COMPANY
SHOWREEL - 2015
A showreel comprised of work that was produced for TBIC, a Johannesburg based agency specializing in online content
CREDIT: Cinematographer / Editor
PARK INN - BY RADISSON
BREAKFAST CAMPAIGN - 2017
This ad was the backbone of Park Inn by Radisson hotels' #SuperBreakfast campaign. Shot on location in Capetown.
CREDIT: Director / Producer / Concept / Scriptwriter / Editor
AMERICAN SWISS
SUMMER STYLE GUIDE - 2017
For this fun Behind-the-scenes campaign produced for American Swiss Jewelers, we got to spend some time in studio with a few of SA's hottest bloggers and influencers.
CREDIT: Director / Producer
BLUE RIBBON
TV COMMERCIAL - BEHIND THE SCENES - 2015
The client required a Behind-the-scenes video to capture the energy and concept of the shoot for their television ad, My Mom Is So Cool.
CREDIT: Cinematographer / Editor
HELLO AMBASSADOR CREATIVE FESTIVAL
CAMPAIGN VIDEO: BEING A CITIZEN - 2015
This video formed part of the #HA2015 Citizen campaign. To increase audience engagement and promote awareness of the festival, the client required an interactive video showcasing live interviews with South Africa's hottest young creatives and influencers.
CREDIT: Concept / Cinematography / Director / Editor
BRIDGESTONE
SA SWIMSUIT ft. Mala Bryan - 2014
Aspart of the SA Swimsuit 2014 campaign, a series of on-location digital content pieces were produced in real time, showing what really goes into the production of the annual magazine.
CREDIT: Cinematography Assistant / Editor
HELLO AMBASSADOR
EVENT VIDEO - 2014
Whilst Uncle Paul was getting a dashing silver make-over, creatives collected at the Pretoria State Theatre on 17 & 18 October for the Hello Ambassador Creative Festival 2014. The client required full coverage of the festival. This video served as an overview of the entire 2-day event.
CREDIT: Producer / Director / Cinematography / Editor
CONTACT DIRK