DIRK
HANEKOM

Dirk Hanekom was born and raised in Bloemfontein. After a few years in the retail and publishing industry as well as a short stint in musical theater, he embarked on a career in storytelling and creative direction and hasn't looked back since.

 

He started as a videographer and editor for Watkykjy.co.za, the biggest Afrikaans blog in South Africa, where he received two Loeries and a Pendoring award for his work on the "Wie's Bang" campaign with Van Coke Kartel.

 

Since then he has done a large amount of advertising work, specialising in direction, production, cinematography, off- and online editing, sound design and writing. From 2020 onwards, Dirk decided to specialise and focus his attention on directing, conceptual development and scriptwriting.

 

Previous and current clients include Windhoek, Heineken, MINI, AirBnB, Takealot, Safrican, Viseker, Adidas, Bridgestone, KykNet, The Telesure Group, The Foschini Group, Hyatt Hotels and The Rezidor Group, and many others..

 

Dirk has a passion for visual and narrative creation and currently embraces life in Cape Town, where he has a beautiful view of the mountain and an even more beautiful wife and daughter.

ABOUT

2020

A showreel comprising video content and Television Commercials that I directed, conceptualised, scripted, and/or produced.

SHOWREEL

FEATURED WORK

SAFRICAN

LIFE THE LEGACY - TV COMMERCIAL - 2021

What we do today enables tomorrow. By continually investing, we can protect the ones we love financially and take care of them long after we’re gone. Safrican offers an affordable range of Life, Funeral and Savings products that have been designed to help you live your legacy. #LiveTheLegacy

Watch this space for the second TVC in this series, launching soon.

 

CREDIT: Director / Lead Producer

MINI x TREVOR STUURMAN

LAUNCHED BY CAMPAIGN - 2021

For those who need the headroom to dream a little bigger, 💭 here’s the #MINIConvertible, as Launched By Trevor Stuurman.

 

CREDIT: Director / Lead Producer

MINI x JEREMY LOOPS

LAUNCHED BY CAMPAIGN - 2021

The transition to an all-electric lifestyle never sounded so good! 😎 Here’s how Jeremy Loops would launch the #MINIElectric.

CREDIT: Director / Lead Producer

VIRSEKER

TV COMMERCIAL - 2018

Virseker needed to re-approach their corporate identity, transitioning away from a humour based approach, and focusing on emotion and a direct connection with its audience. Produced over a period of two months, the resulting campaign featured real Afrikaans speakers in their every day lives, showcasing the diversity of the language and its speakers.

 

CREDIT: Concept and Creative Direction / Scriptwriter / Producer / Co-Director

OTHER WORK

AIRBNB

THE AIRBNB ACADEMY - 2021

The Airbnb Entrepreneurship Academy is a skills development programme with a focus on women and youth. Established in South Africa in 2017, the Academy was designed to support a new generation of tourism entrepreneurs in rural and township communities. This video tells the story of Academy graduates like Zamani Nonduduzo Khumalo, who hosts in Mphembeni in KwaZulu-Natal.

CREDIT: Director / Producer / Editor

AIRBNB 

SUPPORT JOZI | SHOP LOCAL - 2020


Airbnb partnered with SnapScan on the Support Jozi, Shop Local campaign to help boost economic recovery in Johannesburg communities during the COVID-19 pandemic.

CREDIT: Co-Director / Producer / Editor

DIE HEUWELS FANTASTIES ft. JR

MUSIC VIDEO - KOËLBAAI - 2017

 

Making a music video is always a fun project. Making a music video for the biggest Afrikaans band in South Africa goes beyond fun and becomes a privilege. 

 

CREDIT: Cinematographer / Editor

CBC (CAPE BREWING CO)          #BEINDEPENDENT CAMPAIGN ft. Dhiantha Achary - 2017

 

CBC featured a wide range of independent crafters as part of their #BeIndependent campaign. This campaign video profiles a day in the life of designer Dhiantha Achary. 

 

CREDIT: Director / Producer / Cinematographer / Editor

CONTACT DIRK

Feel free to drop me a whatsapp at +27 83 595 7577 (don't call, I might be on set ;)
 

Or call/email my producer, Elisma, at +27 84 561 4467 / elisma@createsa.tv